Contests on Publisher’s Clearing House site, which resemble this first image, are set up on an internal application, which I redesigned.


What drives this contest website is a pretty complex application called Prism on the backend that product marketing people use in-house to build pages of promotions and offers. I began with a User Experience Analysis, which then led to a consulting agreement to redesign the site and make it easier to use for the marketing folks, which were struggling with the existing application. Because these users had familiarity with adding content to WordPress, I diminished learning curve in the new app design by utilizing a layout that felt similar to the WordPress backend.

• Reorganized application sections
• Created a new visual design that would be easier to understand and use
• Altered the taxonomy and copy throughout the application
• Consulted developers as they implemented the new design




You can see the new design for the Groups feature in this document below, which has visual screen layouts (of the Photoshop files) and dev notes. This is a Fresh Practice, and the way I often work, especially on redesigns where the application is designed and in the market but I am just changing the visual aspects, layout and labels – not the way their backend functions. Detailed wireframes are not needed in these types of cases, saving time and money.

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