I managed this book project in its entirety from brand design to book design to landing page design. In this instance Fresh ID did all the self-publishing tasks too at Amazon’s sites.
• Icon and graph design
• Paperback and Kindle versions
• Powerpoint design for the author’s presentations
• Marketing copywriting
• Social media graphics and ads
• Lots of product mockup shots created for posts, banners, ads
• I also designed the author’s sites and another book brand by them:
Danie Newman | Olivier Blanchard | Ultimate Field Guide to DPM
• SAP bought 200 for conference attendees immediately
Aside: This is a great book for user experience professionals, marketers and any business manager that wants to provide a better customer experience and create a company that outlasts fads, trends and competitors.