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All articles filed in uxp issues

Marketing PsychologyJuly 6, 2016September 5, 2016

Balancing Marketing and the User Experience

A delicate balancing act occurs every day between the marketing department and the user experience advocates in many companies. Though it can seem we have a conflict of interests sometimes, for a uxp pro, the bottom line is the same as it is for marketing: we want you to sell the products we worked so hard on and have assurance that users enjoy using them.

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Welcome to Fresh Practices!

This sidebar is frankly awful, don't you think? It is on the list of things to do, whilst job hunting and trying to complete one of the key sections here, my 'Fresh Practices' – the things I do to make sites, software and physical experiences better, as a user experience designer, researcher and consultant.

Use the navigation top of page to browse the site and know that this sidebar will someday reflect the depth and breadth of both my capabilities and desire to please you. Just not today. :-)

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