I did too much at Sigmaflow as User Experience Manager to show, but here are the key contributions:
• Updated the logo to be more sophisticated without changing it much to retain brand equity
• Insights, the web application I was primarily hired to create, sold over $150k in the first 6 months available
• Integrated over 7 Windows-based products visually and in taxonomy to coordinate with the Insights web app
• Created dozens of new product prototypes and to update older products
• Designed, developed and maintained the site in HTML (this was pre-CMS popularity)
• Redid all the branding, including marketing collateral, presentations, stationary, business cards etc.
• Created hundreds of icons and visual standards for many types of graphs and charts
• Maintained a Product Design Guide for our dev team in Pakistan, who I worked with to execute designs
• Created a new tradeshow booth, and the interesting thing here is the use of the color green – in a competitive study, I saw all the booths in a room by competitors were blue, except for one that was purple, so I insisted we use green as the predominant color to stand out and be seen though the owner preferred blue
• Created new packaging so the OOBE was more professional
In 2013, several years after I left, Sigmaflow was not acquired exactly, but given a significant capital investment for equity and now appears to be owned by Teakwood Capital (not sure.)
Click this image to see all the screens.
This is an example of chart standards and how I communicated these to the devs.
Click the image to see all the examples.