Intefy was a product I designed and had developed that offered a real-time, rich media, social aggregation tool for delivering hybrid events to a virtual audience… on a branded page, unlike how users experience Facebook and Twitter events now.

Intefy used the Twitter api’s as well as PHP/CSS for the display, and we were able to do some things other Twitter clients cannot do, like branding and aggregation of many tools on one page, with the ability for users to tweet from the page during an event so their focus remained on the topic. Intefy offered video, slideshare, commerce integration and more for Twitter chats, niche topic discussion and analysis during sports events. Originally named Twitterface, my product was the first to use multi-columns though the funded Tweetdeck became popular and so that wasn’t apparent, but Twitter HQ was aware of it and featured it in several presentations.

There is still no substitute for this product and one day a former partner of mine was in a business meeting where they had arranged some Hootsuite columns around a video in an attempt to create this same effect. I wish the product were still available but with ever-changing api’s I did not have the resources to keep it up so had to EOL it.

The Product Backend

Users could add multiple accounts and customize their pages with colors, different icon sets to coordinate, and their own header and background graphics. Click this image to see all the screens.

The Result: Intefy Pages

Used for live events, paid events, online book tours, regular video shows, or just collating tweets on a topic, here are some different branded pages. Click this image to see all the screens.

 

Intefy was originally called Twitterface, and designed on a napkin after I came home from dinner one evening and discovered my Twitter screen had changed and it made me agitated. This is one problem with being a user experience designer, to be honest. I found some documents about the features and initial planning that might be of interest.

We had a lot of interest in this product but I needed much more money to keep it going and did not want to deal with raising capital myself – that is not my strong area. It kills me that this product no longer exists as there is still a need for it and there is not a similar product in existence.

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These docs refer to another app idea I had called Twitalytics, an aggregated Twitter analytics app integrated into Twitterface/Intefy. I constantly wanted to make things topical, curated, aggregated and integrated. I’m just a masher. 🙂

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